Make the Foundation yours

The new year ushers in ­promise and hope, a time to resolve to do things differently. We can do more than just hope for the best. We can take steps — big and small — to make changes in every aspect of our lives, including Rotary.

Here’s a New Year’s resolution to consider: Remember that The Rotary Foundation belongs to you. The Foundation is a global force, doing our good work in the world. Just like anything that belongs to you, it requires care and attention. How can we do this?

First, get to know your Foundation better this year. Did you know that in 2023, the Foundation achieved a maximum four-star rating from Charity Navigator for the 15th consecutive year? This places your Foundation among the world’s top charities. Why do we consistently receive this honour? It’s because we are financially strong, have a broad reach, and are highly effective with the gifts you give: 91 per cent of funds are allocated to programme awards and operations.

Another way to engage with your Foundation is to support it through a gift, every year. We’ve set an ambitious fundraising goal of $500 million this year, and I’m confident that, with your support, we will achieve it. This year, I’m especially counting on those Rotarians and ­Rotaractors who have not yet contributed to make their first gift. Because The Rotary Foundation is an excellent steward, you can be confident that your gift will make a difference, whether it’s in polio eradication, literacy initiatives, peace education, or any other area in which we excel.

In 2024, resolve to share the Foundation with others. The Foundation is too great to keep to ourselves. Spread the word during your fundraisers and events. Let the public know that The Rotary Foundation plays a significant role in everything we do, including in our many partnerships. Anyone can support the Foundation, even people who are not in Rotary.

Lastly this year, take action. Your Foundation is waiting for you to roll up your sleeves and make use of its resources to make the world a better place. Seek out global or district grant projects. Consider partnering with a Rotaract club in 2024 to support a grant or collaborate on one. Team up with Rotary and Rotaract clubs in your area to plan your biggest million dollar dinner fundraiser or End Polio Now event.

Whatever you decide to do in 2024, commit to keeping our Foundation in your plans. I can’t wait to hear about all the great things we will accomplish this year.

Barry Rassin
TRF Trustee Chair

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