Recognising a woman’s worth Programs of Scale grant-winner Together for Healthy Families in Nigeria helps families by focusing on the fundamental needs of women.


In March 1994, at the Anaheim Hilton and ­Towers, ­Emmanuel ­Adedolapo Lufadeju and Robert Zinser struck up a conversation. The two men were district ­governors-elect, and they had travelled to California — Lufadeju from Nigeria and Zinser from Germany — for Rotary’s annual International Assembly. As they spoke, the men discovered that their interests overlapped.  Zinser listened intently as Lufadeju described a visit he’d recently made to a hospital maternity ward in Nigeria. At the time, five out of 100 babies in that country died in their first 28 days. Lufadeju had learned that the high rate of newborn fatalities resulted, in part, from poor prenatal and maternal care.

Zinser spoke up. “I can help.”

In 1995, Lufadeju and Zinser started a small maternal and child health-care project in Nigeria’s northern state of Kaduna. Today, their interventions have spread across the country and are changing the lives of millions of families — all because of that serendipitous encounter 28 years ago. “The story of our project is a story of Rotary friendship,” Lufadeju says.  “I thought it was something I would do as governor and go away. But it has lasted the better part of my life.”

In June, The Rotary Foundation announced that the programme, known as Together for Healthy Families in Nigeria, is receiving the Foundation’s second $2 million Programs of Scale grant, an award that will build on the programme’s past success to accomplish even more in the future.

“This is really about changing the way societies and health systems address the fundamental needs of women,” says John Townsend, chair of the Rotary Action Group for Reproductive, Maternal, and Child Health, and chair of the ethical review board at the Population Council. “And that’s important because women are the drivers of family and development. If a woman dies or is seriously disabled, the entire family is affected.”

Ultimately, Together for Healthy Families in Nigeria wants to reduce maternal and neonatal mortality in the target local government areas by 25 per cent. To do so, it aims to improve maternal health and access to family planning services while strengthening health systems at the national, state and local levels. It also aims to increase the use of maternal care and family planning services by educating community members about their benefits, and to train healthcare workers to improve skills and track data on maternal and neonatal deaths so that interventions can be tailored to specific needs.


Together for Healthy Families in Nigeria is sponsored by Rotary District 1860 (Germany) in partnership with Districts 9110, 9125, 9141, and 9142 (Nigeria), as well as the Reproductive, Maternal, and Child Health Action Group. Rotarians and Rotaractors in Nigeria coordinate project activities, oversee training, lead advocacy efforts, and engage with the government. Members in Germany lend their technical and administrative expertise to support management, monitoring and evaluation. The group has applied for funding from ­Germany’s Federal Ministry of ­Economic Cooperation and ­Development, which has been contributing since the very first project, including $1.36 million toward the most recent global grant project. “Right from the beginning, they were the co-funders,” Zinser says. “Not once, but always. You can convince somebody once for co-funding, but if you convince them year after year, you are on the right track.”

Nigeria is a prime location for maternal and child health work. The country accounts for 23 per cent of maternal deaths and 11 per cent of neonatal deaths worldwide, says Jan-Peter Sander, the lead contact for the Programs of Scale grant. The Rotary Action Group for Reproductive, Maternal, and Child Health, which has targeted large projects in Nigeria, grew out of Zinser and Lufadeju’s early work. “With interest because of (the grant), we will grow and grow,” Zinser says.

As they plot their course forward, the programme’s planners can find inspiration from their earlier progress. After their success in Kaduna, Rotary members in Nigeria and Germany partnered on a larger Foundation grant, which expanded the work to almost 100 local government areas across six states. “We were focusing on these local government areas because a ­majority of births in Nigeria are delivered at home,” Lufadeju says. “We got similar results: more women coming to clinics for deliveries, and more clinics built by the government to accommodate the increases in attendance.”

Then, a prominent gynaecologist from Germany recommended focusing on quality assurance across the broad field of obstetrics: that is, quality of the facilities and equipment, quality of the process, and quality of the outcome. In 2008, Rotary members began collecting data on maternal deaths to help determine which interventions made the most sense — looking at not just how many mothers died but why. A scientific review, published in 2011, reported that the project had reduced maternal mortality by 50 per cent. “That encouraged us,” Lufadeju says.


Soon after, the federal government of Nigeria was working on Maternal and Perinatal Death Surveillance and Response, a maternal death audit recommended by the World Health Organisation. Members of Rotary realised that their quality assurance work was similar, and they began collaborating with the government on that work. They had been working with a German statistician to translate their data into an electronic format, and in 2018 the digital platform that he developed was integrated into the Nigerian health system. The platform allows ­statistics to be reported automatically, a first for the region, Lufadeju says.

In collaboration with the Nigerian government, what began as an eight-state electronic surveillance project spread nationwide. The Rotary project trained medical officers at the local, state and national levels on collecting and reviewing the data, and it supported government officials in introducing a bill, later passed by the Nigerian parliament, that required the accurate reporting of maternal deaths. “We have made maternal death in Nigeria a notifiable condition. It can no longer be hidden. It is now in the public,” Lufadeju says. “The government can use this information to employ more staff, do their budget, concentrate on areas of need, and make sure their national planning includes aspects of maternal health.”

The Together for Healthy Families in ­Nigeria program of scale will take the lessons learned from the previous phases and perfect the system in three Nigerian states and the federal capital territory.

“We want a good model that we can replicate in other states in the country, and in other parts of Africa,” Lufadeju says. The collaboration is key to the project’s sustainability. “From the start, there was this connection with the government because we were thinking about sustainability and future funding,” he says. “If you want to do a project in Africa, if you do it without the government, traditional rulers, or political leaders, when you finish, the project dies.”

The programme builds on the comprehensive work that Rotary has done in eradicating polio in Nigeria, which “developed a sense of trust and a sense of scale,” Townsend says. “You’ve got to think about polio in a national, regional and global perspective, and certainly maternal health relates to that. This is something that requires a big scale, and Rotary in Nigeria is particularly well-placed. There are clubs all over the country, its members are influential, and there are increasing numbers of women in leadership. And they are committed to doing things that really make a difference for society.”


Tsehai Loves Learning (Finalist)

Location: Ethiopia

Areas of focus: Basic education and literacy, peacebuilding and conflict prevention


Proposal: Tsehai Loves Learning is a popular national TV show produced by Whiz Kids Workshop that aims to improve school readiness with help from a six-year-old female giraffe sock puppet named Tsehai. The Tsehai Loves Learning curriculum has been successfully implemented in 40 public schools in Addis Ababa and has already demonstrated improved learning and social-emotional outcomes in students. This project would expand the curriculum to other parts of the country by creating and distributing materials, training and motivating teachers, and developing a pilot peace education programme to understand its effectiveness and readiness for future scaling.


Judges say: Rotary’s potential to shift the community mindset around early childhood education in Ethiopia is strong, and Rotary members and Whiz Kids Workshop see great potential to scale to other countries.


Rotary role: The programme is sponsored by the Rotary Club of Addis ­Ababa-West, as well as seven other Rotary and Rotaract clubs in ­Ethiopia. Rotary members would serve as “literacy champions” by reading in schools as volunteers and distributing materials. Rotary members would also serve in technical advisory and advocacy roles with government stakeholders to ensure full adoption and sustainability.


Primary partners
Ethiopia’s federal ministry of education, regional bureaus of education, and Whiz Kids Workshop, an Ethiopian social enterprise that focuses on pre-­primary educational media and play-based ­learning. It was co-founded by Bruktawit “Brukty” Tigabu, a member of the Rotary Club of Addis Ababa-West.


Expected outcome Increase school readiness and learning outcomes by 80 per cent to 90 per cent for more than 88,000 students in public schools in 11 cities.


Sustainability tip: The curriculum and characters are locally developed and aligned with the national early childhood development and education policy. Community engagement is core to programme’s success.


Dementia care (Finalist)

Location: Italy

Areas of focus: Disease prevention and treatment


Proposal: The programme aims to improve the quality of life of elderly people with cognitive disorders by creating a new clinical path with quality public and voluntary services and by reducing the social stigma of dementia.


Judges say: The programme creates a new dimension of People of Action by supporting vulnerable populations in a country with a rapidly aging population. While the main community members being helped are people living with dementia, this programme supports family members, particularly women, who are in the “sandwich” phase of caregiving for both their children and parents.


Rotary role: Members of the Rotary Club of Cesena, in partnership with members of the Rotaract Club of Cesena, the Rotary Club of Cesena-Valle del Savio, and the Rotary Club of Valle del Rubicone, would advocate on behalf of Alzheimer’s patients and work with programme partners on quality planning and supportive systems. The programme sponsors are already mobilising additional investments in dementia care from other organisations to prepare for future expansion.


Primary partners: The regional health authority of Romagna (AUSL della Romagna) and the University of Bologna.


Expected outcome Increase new diagnoses of dementia by 10 per cent and diagnosed patients participating in rehabilitation services by 80 per cent. Reduce emergency room admissions of patients with dementia in crisis situations by at least 70 per cent.


Sustainability tip: By partnering with the regional health authority, the programme would become the strategic plan of the regional government and training would be included in certification and professional education requirements.

Illustrations by Gwen Keraval


Ready to scale up?

Programs of Scale is a Foundation programme that awards grants to Rotary or Rotaract clubs or districts that have demonstrated evidence-based interventions in one of the areas of focus. The grants fund large-scale, high-­impact projects that can attract partners while tapping into Rotary members’ capacity and enthusiasm. The first Programs of Scale grant was awarded in 2021 to Partners for a Malaria-Free Zambia, a programme led by Rotary members in Zambia and the United States.

If your club or district is interested in applying for the next Programs of Scale grant, start by considering the following questions:

  • Is your project successfully achieving measurable outcomes, and is that assessment based on strong evidence?
  • Does the project solve a problem for the target population that can be sustained beyond the programme timeframe?
  • Is there a clear and logical implementation plan to effectively grow the programme?
  • Do the implementing partners have the ability and leadership to deliver a larger programme over several years?
  • Are all stakeholders fully ­committed, including co-funders?

To learn more, visit


Key dates

June 2022: Grant competition launch

August: Concept
notes due

October: Invitation to submit full proposal sent

February 2023: Site visit (virtual and/or in-person)

April 2023: Award decision

HPV Vaccination

A fourth programme team had been invited to submit a full proposal for the 2021–22 grant, but ultimately withdrew from the competition due to global supply chain issues. The Rotary Foundation applauds their efforts in programme design, as well as their acknowledgment that they would not be able to commit to implementation within the competition timeframe. The members from the Rotary Club of Padma Rajshahi, Bangladesh, supported by the Rotary clubs of North Columbus, Georgia, USA, and Kristiansand, Norway, as well as the Rotaract Club of Metropolitan Rajshahi, Bangladesh, continue to push forward with their programme design and remain committed to advocating for HPV vaccination when supplies are available.

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