At the Rotary International Convention in Seoul, Coca-Cola Pakistan reiterated its support to Rotary’s polio eradication efforts in Pakistan by announcing Rs 10 million for the cause. The money will be used to provide seven solar water filtration plants at Karachi, Sindh and Nowshera, the high risk regions of waterborne diseases, and thereby check the transmission risk of pathogens such as the polio virus.
Coca-Cola is partnering with Pakistan National PolioPlus Committee since 2012 to fight the disease in the country by carrying polio awareness messages on their bottle labels and billboard sites. The two organisations are jointly working towards a cleaner environment, better sanitation and providing clean drinking water for the people by installing RO plants. The partnership between Coca-Cola and Rotary is in line with the company’s CSR strategy to enhance community well-being through the provision of safe drinking water.