Let’s continue to create magic

As we step into a new Rotary year, a world of possibilities unfolds before us. July marks the beginning of this exciting journey, filled with opportunities to make a positive impact on our communities. As we embark on this new chapter, let us celebrate the spirit of Rotary and the power of service that unite us all. Welcome to the new Rotary year, 2024–25.

We’re all looking forward to new activities to serve our communities, build new collaborations, and enjoy fun and fellowship with our club members and their families. As Rotarians step into the new year to weave their magic in their clubs and communities, I am reminded of the lines from a popular song:

We can’t go on pretending day-by-day that someone, somewhere will soon make a change. We’re all a part of God’s great big family, and the truth, you know, love is all we need. We are the world. We are the children. We are the ones who make a brighter day, so let’s start giving. There’s a choice we’re making. We’re saving our own lives. It’s true we’ll make a better day, just you and me.

Our theme this year, The Magic of Rotary, is both a reminder and a challenge. Rotarians have been creating magic for more than a hundred years around the world. From the eradication of polio to touching countless lives in communities worldwide, the challenge now is to evolve our capacity to create magic at a level where we impact sizable populations with their larger issues.

As we move forward, take the opportunity to deepen your understanding of Rotary. Familiarise yourselves with the rich history and culture of our beloved organisation. Educate your clubs about Rotary International, your district, club history, and the invaluable work we do. We must continue to focus on retaining our members through active engagement. When inviting new individuals, let us seek those who will become dedicated Rotarians, not just mere members.

Engage with our communities and do what we do best — serve! While serving, let us share all our good work, as Public Image is a powerful tool for inviting like-minded individuals who can contribute to our cause. Let’s make this Rotary year a transformative journey of service, fellowship and positive change.

While we must continue to create hope in our communities, it’s now time to create magic in our clubs and in the lives of the deprived. Have a great Rotary year.

Raju Subramanian
RI Director, 2023–25