Under the initiative of Honorary Rotarian Rajashree Birla, a Swachh Bharat Abhiyan programme was organised at Mumbai. The Governor of Maharashtra, Chennamaneni Vidyasagar Rao and Rotary Foundation India Chair Ashok Mahajan took part in this campaign, which also saw participation of the local MLA Mangal Prabhat Lodha, Additional Commissioner of Mumbai Corporation Dr Pallavi Darade, Advisor to Prime Minister Dr Nirupam Vajpayee and several industrialists and social workers from the metropolis. The campaigners performed a cleanliness drive in the area around Banganga Crematorium (South Mumbai), supposed to be one of the dirtiest areas of Mumbai.
Mrs Birla, Ambassador of the Clean India initiative, inspired everyone by committing to build gender-specific toilet blocks at the crematorium grounds. These blocks, she said, would be jointly maintained by her Trust and the local Trust of the crematorium. Mahajan said that he would take the mission forward in his region, Mulund, and involve the seven Rotary clubs there.